Ash Lorent
In this project, I will be sharing my experience developing a landing page portfolio for a photographer using framer.
The goal was to create a website that showcasing their photos or project that they are created to gain more interest from future client.
Framer
Website Design
2024

Process
Conducting in-depth competitive analysis
The design process began with in-depth user research to understand the needs and challenges of photographer looking to showcasing their work.
Designing personalised landing page
Based on the research findings, I focused on designing personalised webpages. These web pages provided users with a minimalistic overview of their photos, including shutter speed, ISO, and what camera did they use to capture their picture.
Minimalism In Mind
With the use of negative white space the layout employs ample white space to emphasize the visuals and content without overwhelming the user.
Photo gallery view
A dynamic grid layout lets users preview multiple photos at once. The combination of full-screen and tiled layouts caters to both detailed and quick browsing preferences. Users can easily gain a clear understanding of each image through its visual details, accompanying descriptions, and even the camera settings used by the photographer.
Outcome
With the minimalist approach this photography portfolio website effectively showcases the photographer's work, enhancing visual impact through clean design and a focus on the image from the photographer's
With all these features, the site perfectly showcases the photographer's work. Overall, it not only enhances the photographer’s personal brand but also serves as a powerful tool for attracting future clients.